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Keywords: Web 2.0
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–24.
Published: 20 January 2017
... more aggressively, but which strategic direction should receive priority? The case presents many of the issues and tradeoffs facing CEO Gil Penchina as he formulates these priorities. The case seeks to teach students about the general business challenges facing a new firm in the area of Web 2.0, also...
