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Keywords: Win-win partnership
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Teaching Notes
Going international through successful partnerships: the case of GIAS
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–10.
Published: 19 April 2013
... of these strategies is the establishment of a win-win partnership with partners that distribute the company products on the foreign markets. The case deals with a successful experience of a win-win partnership from an emerging country SME, the Tunisian food industry firm GIAS, which began its internationalization...
