... trail built on innovation, strict quality control, brand building and close family hands-on management, the market soon became too small; thus, internationalization was the next logical step. This case provides local and global data on the wine industry, the Mac Wine facts and figures and financial data...

... is to understand consumer's changes, new preferences and new trends in this industry and to implement the new international marketing strategy for the Chilean wine industry in the UK market. Expected learning outcomes – The students should be able to identify the key issue of this case study, which...

...Armand Gilinsky; Brent Trela Subject area International marketing, national competitiveness, strategic decision-making, wine. Study level/applicability Undergraduate and MBA. Case overview The nationally important Georgian wine industry by 2008 was in a deep recession due largely...