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Keywords: Wine tourism
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2023) 19 (2): 204–231.
Published: 27 March 2023
... that guarantees the stability achieved, but that allows new markets to be reached and new challenges embraced: increase production capacity, invest in internationalisation, focus on segmentation through innovation, diversification of product or diversification of business area. Wine tourism is a possible way...
