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Keywords: Wines
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–12.
Published: 05 March 2014
...Christian Felzensztein The Wines of Chile trade association is confident that this new Strategic Plan will serve the wine industry and the government's promotional and development bodies to work together toward achieving the objectives, strategies, and commitments set forth, aligning the efforts...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–12.
Published: 05 March 2014
...Christian Felzensztein Christian Felzensztein can be contacted at: c.felzensztein@uai.cl © Emerald Group Publishing Limited 2014 Emerald Group Publishing Limited Licensed re-use rights only Wines Viticulture International marketing Marketing Marketing strategy...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–7.
Published: 01 October 2011
...Soo May Cheng Subject area International wine marketing, focusing on the emerging importance of Hong Kong as a wine business hub in the Asia Pacific region. Study level/applicability MBA or year 3/4 undergraduate business course. Some prior knowledge of organisational structure, management...
