... quarter was affected. Social distancing norms created a shift in the way of doing business, which was a boon for a designing company like DTI. Now, the task before this self-made woman entrepreneur was to formulate strategies to scale up the business. Expected learning outcomes After analysing...

... be contacted at: cglackin@uncfsu.edu © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Effectuation Entrepreneur Direct selling Woman entrepreneur Minority entrepreneur Effectual logic Costume jewellery Opportunity identification Opportunity...