.... An airline that started operations in 2005 and had a fleet size of 54 aircraft. This case study investigates the challenges faced by GoFirst, formerly known as GoAir, a prominent player in the Indian aviation industry. It comprehensively analyses the airline’s journey from its inception to its struggles...

... were used to round out the synopsis of the case study. Case overview/synopsis United Express Flight 5925 was a scheduled commuter passenger flight operated by Great Lakes Airlines with a Beechcraft 1900 twin turboprop. It was a regularly scheduled flight from Chicago O'Hare International Airport...

...Pedro Matos In early 2012, an equity analyst, was examining the jet fuel hedging strategy of JetBlue Airways for the coming year. Because airlines cross-hedged their jet fuel price risk using derivatives contracts on other oil products such as WTI and Brent crude oil, they were exposed to basis...

... This teaching case outlines the historical background, successes and challenges of the national airline of Jamaica. It shows how a national airline, which is a heritage asset and one that has provided nostalgic and sentimental value to the Jamaican people and its passengers, had to be divested. The airline has...

...Ningky Sasanti Munir; Aries Prasetyo; Pepey Kurnia Subject area Strategic management, system control management (balance score card). Study level/applicability Post graduate student, managers. Case overview This case examines “Garuda Indonesia” the National Indonesia airline and its...

... of marketing communications as part of an integrated marketing strategy, or to illustrate the building of a service brand. Case overview The case illustrates a number of practical marketing issues: the marketing challenges of launching a budget airline: gaining high visibility and awareness...

...Jenny Mead; Andrew C. Wicks This case presents the dilemma faced by Danville Airlines’ management when one of its best pilots is found to have the inherited gene for Huntington’s disease. Although he inevitably will develop the physically and mentally debilitating disease, the pilot, who has yet...