... portfolio, lower costs, and gain a competitive advantage by leveraging the skills and/or capabilities of one's partners. alliances automobile industry marketing strategy governance merger alliance management Automobile/Automotive Alliances have continued to grow in importance...

...) and HMIL to retain their customers in order to maintain their market share. Nalin Kapoor, General Manager (Sales & Marketing) was contemplating the marketing strategies he could use to counter the stiff competition. Customer retention was one of the major problems in the automobile industry...

...@soton.ac.uk © Emerald Group Publishing Limited 2012 Emerald Group Publishing Limited Licensed re-use rights only Acquisitions and mergers Emerging markets Strategy Marketing China Corporate strategy Decision making Automobile industry With the development of China's car market...