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Keywords: bargaining
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Teaching Notes
Wm. Wrigley Jr. Company
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–23.
Published: 20 January 2017
... negotiation valuation bargaining M&A Consumer Goods The cases “Wm. Wrigley Jr. Company” (UVA-F-1607) 1 and “Mars, Incorporated” (UVA-F-1612) 2 serve as two sides of a merger negotiation exercise set in April 2008. Students are asked to represent either Mars...
Includes: Supplementary data
Teaching Notes
Kelly Solar
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–3.
Published: 20 January 2017
... negotiation is the focus of the case. In this context, students are exposed to a variety of issues: the nature of financial claims, bargaining and negotiation fundamentals, and agency costs of debt. This case was prepared by Associate Professor Marc Lipson, Professor Samuel E. Bodily, and Assistant...
