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Keywords: bundling
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–3.
Published: 20 January 2017
...Phillip E. Pfeifer; Paul W. Farris Five carefully constructed problems illustrate the concepts of second-market discounting, price skimming, limit pricing, random discounting, premium pricing, and bundling. This case was prepared by Phillip E. Pfeifer, Richard S. Reynolds Professor...
