...Avil Saldanha; Olvin Veigas; Rekha Aranha Learning outcomes After completion of the case study, the students will be able to critically analyze the business model of Desiri Naturals, analyze the pricing strategy of Desiri Naturals, examine the importance of experiential marketing in the success...

... Licensed re-use rights only Entrepreneurship Venture capital Small businesses Influencer marketing Business model Financial projection Valuation ROI SAAS Software The case can be used in entrepreneurship and entrepreneurial finance. The case can be used in undergrad, master’s...

... and expansion; designing a framework for scaling up; and using the business model canvas. Case overview/synopsis Mr Sreeram established Eruvaka Technologies in Vijayawada, Andhra Pradesh (India), in 2015 to provide products and services related to aquaculture. The company was founded with the goal...

... their start-up journey. This short case gives opportunity to delve into two aspects mainly a) As a founder, which investor should one choose for seeking funds and what should be the terms and conditions of investment? and b) How can one review and assess the business model of a start-up? The case...

... commerce Corporate strategy E-commerce Entrepreneurship Retailing Social media strategy Small businesses Business model Strategy Online retail Social media Technology This case is about “Meesho,” a social commerce organization headquartered in Bengaluru city of India. Vidit Aatrey...

... the participants to understand and analyse two distinct business models, the bricks and clicks model and an online aggregator model and evaluate them using a visual business tool like the business model canvas (BMC). Thus, the case helps the participants to:▪ Analyse the customer segments and demand.▪ Apply...

... Stakeholder Social entrepreneur Strategy SWOT Business model after-school program Growing up in a rough neighborhood of New York City, Darnell had found refuge in an after-school program run in the basement of a local church. The program, run by a local high school teacher, was modeled after...

... by two sisters Uma (Managing Director) and Kalpana. Although this business model supports around 900 young women, not all have made the most of it. Only 25% of their employees benefitted from the “learn-while-you-earn” program promoted by the company. Kalpana realized that such a conduct would hinder...

...Heidi M.J. Bertels; David Desplaces Theoretical basis The case integrates frameworks on business models, the business model canvas (BMC) and Porter’s generic strategies in the context of the coffee industry in China. The case enables students to construct a Business Model Canvas for competing...

... in the case of refinements based on student discussion. Case overview/synopsis Towny: A new business model for a mobile economy shares the context and issues surrounding CEO Nathan Baumeister in the spring of 2018 at Towny, a unique business helping local businesses connect with their consumers over...

...Ya-Hsueh Chuang; Tsan-Ching Kang; Wen-Ching Chang; Po-Ju Chen Learning outcomes By the end of this session, students should be able to: explain what a business model is; summarize the case firm’s business strategy using the elements of business model canvas proposed by Alexander Osterwalder...

...Gareth Brauteseth; Johannes Schueler; Geoff Bick Subject area of the teaching case The case can be used in the subject areas of marketing, strategy, business model innovation, and general business growth, particularly those with a focus on emerging markets. Student level This case can be used...

...; a start-up’s challenges in identifying the business model. What was the real pain point (problem identification)? Did the solution meet market expectations (solution quality)?; consumers’ usual social habits. How do people’s habits hinder a product’s survival in the market? Why do consumers continue...

... economy” or “collaborative consumption” business model, which has disrupted the status quo of the taxi industry around the world. Uber was launched in South Africa in 2013, creating many job opportunities but causing much reaction from the taxi industry and the authorities. Complexity academic level...

... of administrative problems. Startup Decision Making Idea Generation Human Resource Business Model The purpose of this case is to provide an opportunity to step into the shoes of Ghura, a consultant, and to explore the options and select the best possible option to offer a solution to Bal's problems...

... scholarly journal publishing models, the current crisis in scholarly journal publishing and how Medknow, a disruptive business model innovation, would address these issues. Besides, the case illustrates how Medknow created a sustainable “for-profit” alternative to the prevailing not-for-profit models...

... Musoni Kenya is a Kenyan microfinance institution (MFI) whose idea was conceived in The Netherlands. The Musoni business model is ICT-enabled, 100 percent mobile based, virtually paperless, and runs on an ICT platform housed in Musoni BV in Amsterdam, The Netherlands. It is built on tested mobile...

... clients' IT spending and introduced severe price-based competition in the market. Infosys' business model operated on charging price premium from clients, and the company never compromised on its margins. The company was forced to revaluate, as outsourcing, the main revenue earner for Infosys...

.... The case discusses the motivation to start a new venture. The thrust of the case lies in learning how to develop and operate unique business model. The case is written at the time when the company is in its establishment stage. The case elucidates the potential in the food industry especially fruit juices...

...Zheng Wang; Guiping Lin Subject area Start-ups in emerging markets, entrepreneurship, business models and strategy. Study level/applicability The case is suitable for MBA and EMBA graduate and undergraduate students in strategic management, finance and the relevant areas. Case overview...