...Bharathi S. Gopal Corresponding author Bharathi S. Gopal bharathisg@hotmail.com © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Value chain Corporate growth Retailing Competitive advantage Corporate strategy Consumer...

... the decision context very crucial for Dinero: Product attributes Product management Competitive advantage Benchmarking Customer insight analysis Market research This case is about a fintech firm Dinero that was facing the dilemma of how to launch its investing app as a minimum viable product...

... Competitive advantage Cosmetics and beauty Bhoopendra Singh and Sonu Goyal The case depicts the entrepreneurship journey of Vineeta Singh, the Co-founder and CEO of SUGAR Cosmetics and the protagonist in this narrative. It commences with a brief overview of Vineeta’s entrepreneurial...

... and sustainable competitive advantage. Develop critical thinking skills by assessing the challenges and evaluating strategies to determine the best course of action. Case overview/synopsis In Sukkur, Pakistan, Cafe Arvin, a fast-food provider, faces a critical crisis. Its owner, Mr Wajeeh, must decide...

... 2025 Emerald Publishing Limited Licensed re-use rights only Competitive advantage Corporate strategy Diversification International business strategy This case narrates Bajaj Auto’s endeavor with the electric two-wheelers (e2Ws) segment. A well-established and respected name...

... of resources to obtain a sustained competitive advantage globally against other firms; and make an informed decision regarding various issues that entrepreneurs need to consider when going global and analyse how they can effectively deal with a crisis they may face. Case overview/synopsis Oryx Desert Salt...

... of the Business Model Canvas; understand: explain the strategies used by the organisation to gain and sustain a competitive advantage; apply: use the principles of judo strategy to develop tactics for competing effectively against well-established brands; analyse: examine how...

..., Michael E. (1990–03 - 01). “The Competitive Advantage of Nations”. Harvard Business Review. No. March–April 1990. ISSN 0017–8012. Subject code CSS 11: Strategy. This case can be used to highlight aspects of strategic management, such as industry analysis as well as country competitiveness...

..., the material from pp. 277–281). Furthermore, this case study can also be used in various capstone courses falling under the chapters of small businesses and differentiation strategy. Niche marketing Marketing strategy Product differentiation Competitive advantage Strategic management Product...

... © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Diversification Competitive advantage Mergers and acquisitions Corporate growth Corporate strategy Strategy Core competency, Issues involved in the merger, Growth strategies The case...

... growth/expansion strategies for a firm; and evaluate resources of the firm to develop a competitive advantage. Case overview/synopsis The case describes the journey of Praajasv Foundation, an institute that provides coaching for students pursuing civil service exams in Gujarat. Established in 2019...

... and coordination amongst business units is significantly higher in global strategy. It also leads to greater product standardization (Henry, 2008). International business strategy Competitive advantage International market entry Product differentiation Marketing strategy Market orientation Market entry...

... Ikrama can be contacted at: syedaikrama@icmrindia.org © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Internationalization Competitive advantage International business strategy Competitive strategy International business Strategic management...

... re-use rights only Digital marketing Internet marketing Social media strategy Competitive advantage Brand management This case study is designed to enable students to: LO1. Identify the reasons behind the launch of a brand grounded on traditions and culture...

.... Khalti team was better for creativity, risk-bearing capability, intact bond among co-founders, innovative skills and aggressive growth. Competitive advantage Competitive strategy Corporate strategy Strategic management Marketing strategy If the answer is “No” IME Pay and Prabhu Pay...

... the enterprise management perspective and can also be used as a closing session or exam case. If instructors have explicit interest in delving into topics such as the mission and values of a firm, firm capabilities, industry structure, and competitive advantage, this case has ample data. This field...

...@iimmumbai.ac.in © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Product positioning Value creation Competitive advantage Stakeholder engagement Marketing strategy Digital marketing Networks are either sparsely connected or densely connected...

... and strategic decision-making? 2. Business environment 2. What is the core business model, competitive advantage and growth strategy of TaMo’s EV business? 3. Industry competition 3. What are the main competitive forces and strategies shaping the EV industry, and how does TaMo position itself within...

... opportunities for vertical or horizontal integration within the sector. In the introduction of the case, it is evident that the company wants to continue increasing the shareholder value on the basis of its competitive advantage in the industry. The case can be used to introduce the economics...

... be able to evaluate the extent to which the effects of US sanction would have on Huawei smartphone operation; and students should be able to evaluate the strategies for Huawei to regain a leading position and achieve competitive advantage in the global smartphone market. Case overview/synopsis Huawei...