..., purchased, and decided differently than had brides in past generations? online mobile social media vertical integration customer insight strategy David's Bridal (DB), a U.S.-based self-service bridal warehouse catering to the value-conscious bride, has maintained strong sales figures...

... marketing Marketing mix Customer insight Marketing communications Marketing promotion Sales analytics Bruce Vogel is the owner of an independent coffee shop located on a scenic river in a small coastal city in New England. As he enters his third year of ownership he finds himself looking...