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Teaching Notes
Teaching Notes (2025) 21 (4): 902–921.
Published: 09 June 2025
... a successful business in a competitive market. Esmail differentiated Slimnastics by offering inclusive ballet education that catered to a diverse range of students, focusing on affordability, community engagement and high-quality instruction. As Slimnastics expanded, Esmail faced challenges in sustaining...
Teaching Notes
Teaching Notes 1–20.
Published: 29 May 2025
... Differentiation Product differentiation This case allows learners to engage with competitive advantage and decision-making within a management framework. This case is designed for Management students or MBA electives in Marketing, Organizational Behaviour and Strategic Management curriculum...
Teaching Notes
Teaching Notes 1–27.
Published: 06 June 2024
... for educators only. Subject code CSS 11: Strategy. Ubedullah Memon can be contacted at: ubedullahsom@gmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Corporate strategy Differentiation Added value Competitive strategy Corporate growth...
Teaching Notes
Teaching Notes (2023) 19 (2): 204–231.
Published: 27 March 2023
... Sustainability Diversification Differentiation Internationalisation Education Industry financial support from Fundação para a Ciência e a Tecnologia UIDB/04007/2020 In January 2018, José Miguel Almeida (JMA), leader of the Board of Directors (BD) of the Wine Cooperative of Vidigueira...
Teaching Notes
Teaching Notes 1–40.
Published: 04 August 2022
... such as influencer marketing and brand tie-ins with sports teams and music events. The case focuses on the dynamics of the Indian wearables market that is facing tough competition from global and local players. To ensure continued growth prospects, while maintaining a tight focus on product differentiation, quality...
Teaching Notes
Teaching Notes 1–28.
Published: 18 February 2022
...Jitender Kumar; Animesh Singh; Ashish Gupta Learning outcomes Students will have the opportunity to learn about differentiation strategy, business plans, strengths, weaknesses, opportunities and threats analysis. The primary objective is to allow students to evaluate Abhishek Singh’s decisions...
Teaching Notes
Teaching Notes 1–18.
Published: 12 January 2022
... Advertising Differentiation The case explains the strategic challenge the brand faces in ambassador marketing due to the uncontrollable personal crisis of the celebrity. Brand ambassador is an integral element of the brand persona and is appointed to boost the brand’s unique proposition and sales...
Teaching Notes
Teaching Notes
Teaching Notes 1–25.
Published: 12 March 2021
... for successful expansion of business; to help students understand the concept of customer satisfaction in a competitive industry; and to understand the importance of differentiation as a major deciding factor for the future of a business. Case overview/synopsis In March 2020, Kumud Goel, one of the directors...
Teaching Notes
Teaching Notes 1–18.
Published: 21 March 2017
... of the case discussion, the student should be able to apply Michael Porter’s General Business-Level Strategy to the present and anticipated strategies for the FATMOLS Lodges; to identify tactics that would apply to a low cost leadership strategy; to identify tactics that would apply to a differentiation...
Teaching Notes
Teaching Notes 1–16.
Published: 20 January 2017
..., photocopying, recording or otherwise —without the permission of the Darden School Foundation. Competitive advantage future opportunities new customers Porter industry analysis differentiation uniqueness trade-offs flexibility Energy This case uses the complexities of the oil...
Teaching Notes
Teaching Notes 1–27.
Published: 09 November 2016
... differentiation in a regulated and commoditized industry. This case portrays two significant aspects of business strategy by RIL. First is to comprehend the pioneering strategies formulation and implementation by RIL in the petroleum retailing business. Second is the severe impact of external forces...
Teaching Notes
Teaching Notes (2015) 11 (3): 369–371.
Published: 10 September 2015
... can be contacted at: rmorris@westfield.ma.edu © Emerald Group Publishing Limited 2015 Emerald Group Publishing Limited Licensed re-use rights only Ethics Sustainability Differentiation Supply chain VRIO Stakeholder analysis In January, 2015, Chipotle stopped serving pork...
Teaching Notes

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