.... “OYO Hotels USA: Coming to America,” UVA-OM-1641. ¹ ecommerce technology service technology India analytics service capacity processes service strategy service operations globalization hotel industry Taking a show of hands from the students who have stayed...

... Publishing Limited Licensed re-use rights only Danielle Sponder Testa can be contacted at: dstesta@asu.edu Buying Assortment planning Merchandising Multi-channel Omnichannel Ecommerce Strategic management Regional strategies Retail Planning The case would be relevant to upper...

...Theodore Farris The premise of the case is how to make best use of customer shopping time while staying competitive and profitable: The increase in the number of ecommerce-based channels and the growth of Amazon and Wal^*Mart have forced brick-and-mortar retailers to seek alternative ways...