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Keywords: lifetime value of customer
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Teaching Notes
Teaching Notes 1–5.
Published: 20 January 2017
... form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Darden School Foundation. Direct marketing mail-order retailing lifetime value of customer Recency. Indicates the date of the customer's latest purchase or time...
Includes: Supplementary data

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