..., or transmitted in any form or by any means-electronic, mechanical, photocopying, recording, or otherwise-without the permission of the Darden School Foundation. network effects merchant coupon mobile redemption loyalty Media/Communications Cardagin is a mobile app that provides consumers...

..., using arts and culture as part of CSR initiative; communication strategy, emotional touch points and moment of truth as part of interactive service strategy; CRM and loyalty. Supplementary materials Teaching notes. Melodena Stephens Balakrishnan can be contacted at: melodenabalakrishnan...