... and the rationale behind the company’s strategic choices. Case overview/synopsis TechBio Industries was a medical manufacturing company that supplied laboratory disposables. It was founded in 1969 in northern California. This case study follows the CEO, Charles “Chuck” Benson, from 2019 to 2021, as he faced...

...Fernando Garcia; Stephen Ray Smith; Amy Burger; Marilyn Michelle Helms Research methodology Data used to develop the case included primary data from employees and leaders of AJE, a Peruvian-based beverage products manufacturer. The case company is not disguised; actual employee names and titles...

... M&A Cultural integration Manufacturing This case delves into the complexities of a USA–South Korean corporate merger, focusing on cultural integration challenges within the acquired Chicago-based subsidiary. Mark Lee, Director of L&OD at the South Korean conglomerate’s US...

... Licensed re-use rights only Growth strategy Agro-processing Product life cycle Product positioning Marketing Undergraduate Manufacturing Serwaa Karikari and Haiyan Hu This case features Sahel Grains Ltd, an agro-processing company based in Ghana, West Africa, striving...

... Limited 2024 Emerald Publishing Limited Licensed re-use rights only Sustainable marketing Branding Digital marketing Return on ads spent (ROAS) Global trend in marketing Sustainable straws Advertising Digital marketing Direct marketing E-commerce Internet marketing Manufacturing...

... and enhancing the company’s competitive advantage. Case overview/synopsis This case study examines how NewGen Surgical, a small- to medium-sized medical equipment manufacturer based in the USA, navigates a supply chain crisis caused by post-pandemic (COVID-19) supply and demand distress, trade restrictions...

... manufactured camphor powder and supplied it to tableters [1], who would convert it into tablets, essentially used for Puja [2] purposes in India. Camphor was a white, waxy terpenoid with a strong aroma. It was mainly a commodity business with no pricing power when MOL supplied it in bulk to tableters. They had...

... is a small-scale manufacturing firm that had started its business activities near Sundar Industrial Estate, Raiwind, in September 2007. The company’s prime focus was to buy the potato starch from chips manufacturing companies and, then, extract the potato starch from the waste potato using its own machinery...

... in a crisis towards building an agile organisation.• Evaluate the support through a collaborative, temporary, trans-organisational system to local manufacturers to achieve agility and sustainability.• Realise the importance of clear expectations exchange and communication between partners to enhance...

... analysis under different cost centres; ▪ put together the required information, identify the format and prepare major operating budgets; and ▪ evaluate operating budgets and give suggestions to the company based on budget analysis. Case overview/synopsis This case is about a manufacturing company...

...Jennifer Pendergast; Sachin Waikar This case concerns the efforts of a multigenerational family company to articulate and document shareholder roles and goals aligned with the enterprise's overarching vision and values. In the summer of 2022, the family owners of well-known window-manufacturer...

...Chandan Vichoray; Anant Deogaonkar; Rupesh Pais; Sunita Dhote Research methodology One of the major reasons of layout-related difficulties faced by manufacturing industries is non-value-adding and redundant work. Plant layout study aims at economic production with larger volumes and variety...

...Sumita Datta; Snehal Shah Learning outcomes 1. To understand the importance of creating and implementing a vision for enhancing gender diversity and inclusion relevant to the manufacturing and engineering sector in an emerging market. 2. To develop insights into the vision and characteristics...

... Emerald Publishing Limited Licensed re-use rights only Social enterprise Stakeholders Strategic decisions Sustainable Manufacturing The case can be used in conjunction with teaching specific topics (problem identification, opportunity recognition, stakeholder analysis and value...

...-to-business (B2B) segment for revenue growth for a medium-scale enterprise; recognize the significance of KAM in a B2B space for a scale enterprise; and assess the proficiency of Univ Manufacturers (UM) for KAM in addressing the existing challenges and managing business growth. Case overview/synopsis...

... Strategy Entrepreneurship Pandemic COVID Black swan events Manufacturing This case sheds light on the impact of the COVID pandemic on a small business in the personal protective equipment (PPE) industry. The students will get an understanding of the supply and demand forces in a market...

...Alejandro Hernandez De la Lanza; Jan A. Van Mieghem One of the first local manufacturers of screw caps in Chile, INESA expanded rapidly in the region. By 2015, the company had achieved almost 55% market share in the domestic wine sector and 21% in South America, focusing on Chile, Argentina...

.... It can also be used as a training material targeting the operation managers of a manufacturing company aiming to implement lean production or any change management process. Siew Imm Ng can be contacted at: imm_ns@upm.edu.my © Emerald Publishing Limited 2021 Emerald Publishing Limited...

... at: jeff.overby@belmont.edu © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only International business International marketing South America Culture Consumer behavior Branding Market opportunity analysis Market entry Manufacturing This case...

... at: rolandkushner@muhlenberg.edu © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Musical instrument industry Organizational culture Family business Manufacturing Leadership In 2019, C.F. Martin IV (Chris) was in his fourth decade leading one...