...Pritha Gawande; Niyati Patel; Anupama Chirag Dave Learning outcomes Concept of customer profiling/segmentation and its application for marketing decision making. Learning the concept of recency, frequency and monetary (RFM) and applying RFM analysis for customer segmentation. Understanding...

... the strengths and weaknesses of each. It also discusses how storytelling can be used for brand equity building and customer engagement. Complexity academic level This case is designed to be used in a marketing, strategy or corporate social responsibility course, especially in the subfield of the circular...

...Tamizharasi D; Archana P; Archana J R Learning outcomes The case study “Areca Tea: Sustainable Well Being” could serve as an educational tool to explore various dimensions of sustainability, business innovation, health considerations, cultural aspects and marketing challenges within the context...

... to expand its reach in the radiology market. The company intends to leverage technology to assist radiologists in diagnostics. India's health-care sector faces the challenge of needing more trained doctors and nurses to meet the ever-increasing needs of patients. This case study revolves around...

... be contacted at: ln.miller@assumption.edu © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Stakeholder management Stakeholder engagement Marketing Anna Maria College (AMC) administrators knew student-athletes held a stake...

... trends, using digital platforms for increased audience engagement and exploring themes such as audience connection, brand evolution, effective marketing and the ongoing pursuit of competitiveness and influence amid dynamic market conditions. This case delves into Taylor Swift’s evolution...

... with fans, GPS trackers and even selfie sticks. Behind this playful competition lies a story of family ties, smart marketing and competitive economics. It is only in Kerala that umbrellas transitioned from a commodity to a product. Cousins-turned-business-competitors Joseph and Davis Thayyil have...

...Sujit Sukumaran Koyilathumpaday; Nandini M. Learning outcomes The case was an application of a market demand and supply mechanism and its impact on the product’s price and focus on the following objectives:▪ Analyze the vegetable market in India and the challenges faced by the farmers (tomatoes...

...Serwaa Karikari; Haiyan Hu Research methodology The case portrays an actual organization, real people and an authentic marketing situation. Both primary and secondary data were used to develop the case. Interviews with the company’s founders were a major source of primary data. Email exchanges...

.... Was the convergence of social media and AI inspiring progress or exacerbating problems? How would society balance the opposing forces in a rapidly evolving environment? Complexity academic level This case should be used in marketing and management classes at the undergraduate level. Applicable concepts include AI...

...Chitra Vaswani; Prutha Shah; Suresh Malodia; Deepa Kapoor Learning outcomes The learning outcomes are as follows: understand the concept and importance of UGC in marketing campaigns; analyze the benefits and challenges of incorporating UGC as a marketing strategy; and evaluate the effectiveness...

... sustainable agricultural practices and enhancing productivity. (Case Question 1); second, to analyze the competitive landscape of the agriculture sector in Sindh. (Case Question 2) – assess how the competitive landscape influences Kissan Madadgar’s market entry strategy. (Case Question 2); third, to analyze...

... that face this type of dilemma. Complexity academic level This case is designed to be used in a marketing management, brand strategy or consumer behavior/culture course, especially in the subfield of market segmentation in the telecommunications sector. Specifically, this case is designed for college...

... in India regarding content. Amazon Prime Video attained success and rapid growth in India ever since its entry into the Indian over the top (OTT) market in 2016. However, the pursuit of attractive and bold content landed Amazon Prime Video in a legal tangle in India. Amazon Prime Video was accused...

... to strengthen the brand’s identity of “affordable, accessible, and authentic sustainable fashion”. Case overview/synopsis This case study is based on the brand “MOS Preloved”, an e-commerce market place in India for the buying and selling of preloved sarees. Founded by Susmita Misra in July 2021...

... in the biscuit market; analyse the basis of consumer segmentation in the biscuit market; analyse the marketing mix strategy of a firm; and highlight the importance of positioning. Case overview/synopsis Rao, the Director (Marketing) of Mayora India Private Limited, was in dilemma as to how to position Coffee...

... and international markets. Kumarappan wondered if increasing the number of manufacturing facilities would make it harder to hire new staff, manage existing ones, train them and provide overall supervision; if these tasks were not completed well, the product’s quality and, subsequently, its demand, might suffer...

... Marketing Organisational behaviour Design thinking This case study focuses on Aditya Pachpande, a child prodigy from India who was nicknamed “Lecture man” by his teachers and peers when he was just 11 years old. Aditya designed a decontamination product called Suraksha Box during the COVID-19...

...Anuj Kumar; Purvi Pujari; Nimit Gupta Learning outcomes This case study would enable the learners to identify and evaluate the factors impacting the strategic decision to enter international markets. The learners would be able to identify parameters such as level of competition, perception...

... with the triple bottom line framework, to analyze the blue ocean mechanism that the company has developed to create an impact and to critique the strategies the Asan Cups company could adopt to increase its market share and growth. Case overview/synopsis Asan Cups was a for-profit social enterprise founded...