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Keywords: marketing programs
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–24.
Published: 20 January 2017
..., photocopying, recording, or otherwise—without the permission of the Darden School Foundation. marketing programs marketing strategy promotion Rather than rely on the 0.4, 0.8, and 0.9 repurchase probabilities to support our calculation of LTV, it would probably be better to keep track of revenues...
Includes: Supplementary data
