... Continuous improvement Creativity Event strategy Marketing strategy Service quality Ram Gopal Varma, a renowned Indian filmmaker known for cult classics like Satya, had built a career on unconventional storytelling and cinematic disruption. In 2024, after revisiting Satya...

... that this innovation might dilute the brand’s identity as a premium lemonade provider. Complexity academic level This case is suitable for advanced undergraduate and graduate courses, including Marketing Strategy, Market Research, Consumer Behavior and Entrepreneurial Marketing. It offers a platform to analyze...

... can be contacted at: research.shail084@gmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Customer engagement Marketing strategy Innovation Storytelling Sales campaigns E-Commerce Amazon India’s innovative Storyboxes...

... at: niyatip@nuv.ac.in © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Customer profiling Customer retention Customer segmentation RFM analysis Target marketing strategy Marketing Marketing strategy Market segmentation Concept of customer...

... Publishing Limited Licensed re-use rights only Brand management Corporate social responsibility Marketing strategy As Nisheeth Mehta read more about purpose-driven branding, he realized that the professor’s advice was based on the very sound and credible work of brand guru David Aaker...

... at: hemverna.dwivedi@iilmlko.ac.in © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Retailing Footwear industry Fashion retailing Strategy Customer preferences Buying behaviour Visual merchandising Buying patterns Competitive strategy Marketing strategy...

... that omni 2.0 would future-proof and boost CL’s success. Complexity academic level This case can be taught to Business Management students of Marketing Strategy, Customer Experience management and Retail and Distribution management at the undergraduate and postgraduate levels. Supplementary material...

... of the family business entrepreneurs in nexus with applications of causation and effectuation theories and models of entrepreneurship. Analyze the marketing strategy of the company to evaluate how it affected the employer branding strategy. Design strategic solutions by revisiting employer branding...

... Students in Management, Marketing and Entrepreneurship. Christos Kelepouris can be contacted at: christos_kelepouris@pba.edu © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Strategic management Marketing strategy Small businesses...

... to maintain a strong online presence to establish itself as a household name for nutritious snacks. To better position her brand in the marketplace, she felt an urgent need to reassess her digital marketing strategies. Complexity academic level The case is intended mainly for undergraduate-level...

...). Siddharth Wadehra is the corresponding author and can be contacted at: siddharth.wadehra20eph@iimranchi.ac.in © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Digital marketing Sustainability E-Commerce Yindii...

... Regional brands Marketing strategy Competitive strategy Innovation Umbrella, Small and medium enterprise Marketing The case is about the rivalry between two iconic SME umbrella brands in Alleppey in Kerala, namely, Popy’s Umbrella Mart and John’s Umbrella Mart which are run by two...

... Retailing Marketing strategy Innovation Customer service One of the main features of rapid commerce is that goods and services are delivered quickly, usually within 10–30 min of an order being made. Zepto, an Indian company that does speedy online shopping, has reached impressive goals quickly...

... Marketing strategy Revenue sources ESG Sustainability VRIO framework Bangalore International Airport Limited (BIAL) developed and has been operates the Kempegowda International Airport (KIA) near Bengaluru in India since 2008. This city is the capital of Karnataka in India and a startup of new...

... challenges for an enterprise, particularly for a café business operating in Ecuador. ▪ Explain the marketing strategy for a café company to attract a variety of new consumer segments domestically and abroad. ▪ Discuss relevant international market entry strategies given the specificities of the environment...

... in making a data-driven strategic decision by using Menu Engineering and exploratory data analysis techniques. Complexity academic level This case study is designed for master’s level students in business management, with specializations in marketing, strategy or business analytics, as well...

..., international marketing, marketing strategy and finance in a holistic, multidisciplinary approach to make a strategic business decision within the context of women’s entrepreneurship in developing economies. Dina H. Bassiouni can be contacted at: dbassiouni@aucegypt.edu © Emerald Publishing Limited...

... Marketing Brand management International branding Marketing strategy Corporate communications Public relations Fashion Fred Perry is a premium clothing brand well known for its polo shirts. It was created by Mr Fred Perry, a British tennis player. The brand’s stated values...

... undertaking to analyse this case. Arup Majumdar can be contacted at: arupmajumdar243@hotmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Strategic management Competitive strategy Brand management Fashion...

... re-use rights only Distribution channels Marketing strategy Marketing mix Consumer behaviour Mariam Atinga, the founder and owner of Mariam Special, was a native of Garu in the Upper East region. Mariam Special had specialized in the processing of freshly grown sorghum...