..., purchased, and decided differently than had brides in past generations? online mobile social media vertical integration customer insight strategy David's Bridal (DB), a U.S.-based self-service bridal warehouse catering to the value-conscious bride, has maintained strong sales figures...

... is a mobile coupon considered successful for the retailer, the consumer, and the mobile-coupon service provider? What aspects of Cardagin determine retailer adoption and consumer adoption? How does one compare the returns from mobile coupons and local newspaper advertising or coupons...