... value and customer loyalty in the luxury/artisanal market; analyse the complexities and operational challenges of expanding a niche, handcrafted business without compromising its authenticity or brand promise; and assess strategies for product line extension that balance growth objectives...

...). It was written as a basis for class discussion rather than to illustrate effective or ineffective handling of an administrative situation. product line extension Food/Beverage In June 2010, the effects of the economic recession were still lingering; its long-term effect on consumer purchases...