... at: hemverna.dwivedi@iilmlko.ac.in © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Retailing Footwear industry Fashion retailing Strategy Customer preferences Buying behaviour Visual merchandising Buying patterns Competitive strategy Marketing strategy...

... for the success of CL’s omni-strategy and, assess how it could be made more future-fit. Case overview/synopsis CaratLane (CL), a leading diamond jewellery brand, pioneered online jewellery retailing in India had transitioned to serving customers across multiple channels. To enhance service quality...

...Yashodhan Karulkar; Brinda Sampat; Anshuman Thapliyal; Bhavyaraj Singh; Devansh Gupta Learning outcomes Understanding of quick commerce (q-commerce) and its relevance in modern retail. Analysis of market entry strategies and competitive landscapes. Insights into operational challenges and solutions...

... the transformation of rural retail from traditional models to organized modern retail;▪ Understand the opportunities and challenges of rural markets with specific reference to automobile products;▪ Identify and evaluate the various distribution channels available for rural markets; and▪ Devise a suitable rural...

... considers bringing a proposal for a cannabis retailing venture to the Chief and Council. Cannabis legalization in Canada left sales policies to the provinces and was silent as to the rules governing cannabis sales by indigenous communities on their sovereign territory. Considering both potential negative...

...Hemverna Dwivedi; Rohit Kushwaha; Pradeep Joshi Learning outcomes In the light of the case study and the accompanying case study questions, the incumbent would be able to gain a comprehensive understanding on the theoretical underpinnings of retail store expansion, identify the challenges...

... purchasing Food marketing Retailing Since its inception in 2017, Urban Chowk was one of the pioneer places that successfully managed to create a hospitality format called “food and lifestyle park” combining multiple food brands with good ambience and entertainment, all under the same roof. Although...

... countries across the world (Anand, 2020). TIL did not want to miss the opportunity available in India and planned to expand its leather footwear business in the country. The company opened retail outlets in major Indian cities and an experience store in Dewas (Madhya Pradesh) in 2019. It aimed...

... was founded by Indian Institute of Technology graduates Vidit Aatrey and Sanjeev Barnwal in the year 2015 to help the small business owners with online selling. It was initially launched as an app that connected local retailers to the customers. Owing to low customer interest and low profit margins...

... at: s_shyam_prasad@yahoo.com © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Market segmentation Niche marketing Marketing Business development Retailing Marketing management Marketing strategy Segmentation Porter’s five-forces Ansoff’s matrix Ethics...

...@iiml.ac.in © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Online food delivery Home-cooked food Work-from-home Sustainability COVID-19 Sharing economy Retailing Consumer food purchasing Consumer behavior Entrepreneurship Gourav, Alisha...

... this case. Subject Code CSS 8: Marketing. Avil Saldanha can be contacted at: avilsaldanha@gmail.com © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Customer satisfaction Customer service E-commerce Entrepreneurship Marketing Retailing...

...Rituparna Basu; Neena Sondhi Learning outcomes By working through the case and assignment questions, students will be able to conduct a marketing environmental analysis to aid strategic decisions; analyse the first-mover advantages of a retail firm and how these can be sustained; comprehend online...

.... Case overview/synopsis MR.D.I.Y. “The Malaysian Sweetheart” is a case about a home improvement company that has transformed itself from a regular hardware shop into a favourite home improvement retailer in Malaysia. The case looked at the influence of e-commerce and digital transformation marks...

...Rekha Attri; Rahul Bairagi Learning outcomes After reading and discussing the case, the participants would be able to:▪ articulate the challenges associated with retailing of organic products.▪ suggest paid, owned and earned digital marketing tools to Manav Chetna Vikas Kendra (MCVK);▪ suggest...

...Caleb Huanyong Chen; Yuen Wah Li; Allan K.K. Chan; Yilin Huang Learning outcomes This case provides detailed information about digital technologies and business practices that may help offline retailers catch up with the trend of new retail. After studying the case and working on the assignment...

... success on new physical retail outlets? Was there a need to revisit the strategy? Complexity academic level The case has been written with the objective of enabling the students to understand the dynamics of a rapidly changing emerging market. It is structured for use at a Master’s level course...

...Abhishek Kumar; Sanjay Kumar Kar; Saroj Kumar Mishra; Rohit Bansal; Sidhartha Harichandan Learning outcomes This case will enable students to understand the operations and business model of an international retailer. The case offers enough insights and learning on a retailer who enters a different...

... Investments Limited (ABIL) was fair; and4. compute the value accretion/loss expected to be realised by the existing shareholders of ABIL and EHL under the merger proposal. Case overview/synopsis This case situates the directors of Ellerine Holdings, a furniture retail company that merged with African Bank...

... at: rkamath@spjimr.org © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Online shopping/electronic commerce Distribution channels Channel management/relationships Profit and loss Internet marketing Retailing Philadelphia Home Products (PHP...