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Keywords: sustainable competitive advantage
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–21.
Published: 18 October 2022
... re-use rights only Marketing strategy Growth strategy Value creation Sustainable competitive advantage Strategic management Services marketing Competitive advantage The case details the growth story of Vakrangee Limited (Vakrangee) from its humble beginnings in 1990...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–25.
Published: 29 June 2021
... frameworks taught throughout business courses and illustrates a real-world application of these frameworks to support sound strategic decision-making. Furthermore, the case examines the relevance of sustainable competitive advantage and the linkages to the appropriate growth strategy for a business...
