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Attempts to show that, while ISO 9000 is part of total quality management, the organizational culture that is suited to ISO 9000 is not suited to the other aspects that make up total quality. Total quality is a balance between these factors such that, if the pull in one direction is too strong, the balance will be lost. Finally, contends that it is the inherent strength or inflexibility of the registration that has contributed to the failure of so many total quality initiatives.

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