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Part III of a three‐part series which represents a comprehensive review of the literature by discussing critical factors of TQM in key areas often stressed in implementation case studies, and supported by quality gurus and writers. Such factors are considered as being conducive to the success of TQM implementation. Covers issues related to the implementation aspects such as the role of culture, reasons for TQ programme failures, gestation period, etc. Presents a co‐ordinated approach to the literature which aims to link in all key elements.

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