Culture Change: Training

Examines training. Considers training is a key element in creating culture change. Explains the importance of managing the learning environment, maintaining interest and developing action plans based on the training experience. Asserts that training should address changing attitudes. Discusses TQM workshops and action learning. Considers the importance of feedback. Concludes that maintaining enthusiasm is probably the most difficult aspect of TQM to control when promoting change oriented towards stimulating long‐term cultural change.