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Volume 3, Issue 2
1 February 1991
This article was originally published in
Total Quality Management
Total Quality Management Cover Image for Volume 3, Issue 2
Review Article| February 01 1991

Freezing out the competition

Publisher: Emerald Publishing
Online ISSN: 1360-0613
Print ISSN: 0954-4127
© MCB UP Limited
1991
Total Quality Management (1991) 3 (2)
https://doi.org/10.1108/eb059525

Conducting a methodical product design programme can not only reduce costs, but it can also produce new and innovative ideas. A French refrigerator manufacturer, Selnor, has been utilising this technique to good effect.

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© MCB UP Limited
1991
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