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This is a case study of a Canadian privately‐owned manufacturing organisation having about 200 employees that embarked on its quality journey about two years ago. Their choice to continue their quality progress beyond ISO 9001 and to adopt the TQM approach is also described. The details provided are accurate and complete, except that the names have been changed to preserve the confidentiality of the organisation due to the strategic nature of the information presented. Further details about the case study may be available from the author.

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