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Hoshin Kanri has been described as one of the core aspects of Japan’s management system, for integrating the principles of total quality management (TQM) within the organisation’s business strategy. Although most of the published case studies have involved large multinational manufacturers, the authors believe that Hoshin Kanri can be applied in any type or size of organisation. This paper describes how the quality and reliability (Q&R) team of the Warwick Manufacturing Group (WMG) at the University of Warwick has applied Hoshin Kanri to create a deeper understanding of customer requirements, a team vision and strategic goals. Deployment has led to achievement of team consensus and commitment to delivering and reviewing the plan, and has demonstrated that the technique works well in a small team within the service sector.

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