Quality and electronic commerce: a partnership for growth

The deployment of electronic commerce (EC) as a new form of entrepreneurial activity tends to transform radically the manner in which firms operate within a context of globalization and digitalization of the world’s economies (Tapscott, 1998). New competitive conditions rely less on spatial parameters whilst the stakeholders within every type of industry tend to change, and new markets emerge based on the potential created by technology for new products and services. The need to understand the nature of the new business models created by EC (Timmers, 1998), and the changing terms of competition create pressure for the development of appropriate...