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Recent empirical research findings have suggested that organisations employ a number of operations strategies (Lowson, 2001a, 2001b). Further, it has now been generally accepted that these strategies, despite often having similar building blocks, can be given a unique emphasis reflecting their individual situation (Lowson 2002a).

In this paper we set out to offer evidence that operations strategies can be applied to an e-business domain. Further, their adoption can provide an organisation with the ability to improve its value offering, increase quality and customer service levels, and drive continuous improvement initiatives.

The paper is divided into five sections. To begin, we...

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