E-business: the illusion of automated success Available to Purchase

A good idea for a product or service is born. An appropriate, catchy domain name is obtained. In less than a month, the Web site is designed and fully functional. This includes the handling of credit card payments online. Register with one or two popular search engines and perhaps run a few radio or local television ads. No muss, no fuss, no big real estate investments involved to start this business. Just sit back and watch how many hits the Web site gets each day, each hour. Eventually, some of those hits will translate into sales. The more hits, the...