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Purpose

The purpose of this paper is to study the European Foundation for Quality Management (EFQM) model self‐assessment using a questionnaire approach in eight university administrative services.

Design/methodology/approach

Case study methodology on eight services provided by a public university in Spain.

Findings

The findings show the steps that an administrative service may follow in order to apply the questionnaire approach to self‐assessment in a successful manner.

Originality/value

Provides lessons for managers from other universities, or other public sector organisations, who wish to develop an exercise in self‐assessment using a questionnaire approach.

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