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Purpose

This paper aims to identify the critical success factors (CSFs) that affect the implementation of total quality management (TQM) and to investigate, from the perspective of Brazil, the latent factors for TQM implementation in the construction industry.

Design/methodology/approach

The methodology consists of two methods. First, a literature review was conducted to identify CSFs for TQM implementation. Then, empirical research was conducted from a survey questionnaire applied to 130 professionals who have experience in the Brazilian construction industry. SPSS version-25 was used for data analysis, using descriptive statistics, and, finally, principal component analysis for identifying the latent factors.

Findings

The study findings portray convergences regarding the practitioners' perception in the light of the 20 critical factors identified in the literature, which can serve to make construction professionals aware of the key factors to TQM implementation. In addition, two latent factors, quality practices and human factor were identified, and they can assist the leaders and decision-makers for the implementation of TQM in the construction industry of a developing country.

Originality/value

It fills the gap of practical studies that compare the academic and practitioners' perspectives regarding the CSFs for TQM implementation in construction industry.

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