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Asserts that part of the TQM philosophy is the acknowledgement that everyone has and is a customer. Contends that this has helped many companies improve their internal operations and, with trust and commitment, can do the same for external relationships. Considers the problems particular to one company, especially with its suppliers. Exemplifies how TQM has strengthened relationships with customers and suppliers. Discusses the contributions of suppliers in suggesting new product developments and alternative uses of existing technologies. Looks at the audits of suppliers, large and small. Concludes by considering the achievements of TQM, contending that, by involvement, forward progress can be maintained to the benefit of all concerned.

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