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Examines the quality improvement process and how it is applied to individual business activities. Illustrates two examples of designing quality into a company. Recommends designing the right quality process tailored to meet an organisation′s culture, customs, personality, and attitudes, based on a sound understanding of where the organisation needs to be in the future. Concludes that the emphasis of the process will be in continuous improvement. Asserts only this tailor‐made quality process can drive an organization to lasting improvement.

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