Strengthening Europe′s Quality Management

Describes how the European Foundation for Quality Management believes quality must become part of every organisation′s strategic business plan. Discusses how the organisation plans to develop specific quality awareness, management education and motivational programmes in close co‐operation with other European organisations and institutions of higher education. Discusses how the EFQM plans to strengthen the role of quality management in Europe. Concludes by looking at the EFQM plan to establish a European Quality Award which is to be content oriented and based on customer satisfaction.