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Demonstrates how education and training contribute to TQM. Asserts for training to be effective management development must: be tailored to company needs; reinforce problem‐solving and consensus decisions through effective teamwork; and be designed to keep ownership within the company. Describes how one company places the emphasis on project teamwork and meeting high standards. Concludes that British companies would do well to learn something from the Japanese ‐ they do what they say they will do. When it does not work, they keep practising until it does. Contends it is important to appreciate that effective TQM training is not conventional.

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