In defence of TQM

An abundance of much publicized TQM failures have tarnished the good name of total quality management. Rob Evans, chief executive at ODI Europe, argues that these are problems with implementation, rather than with TQM itself. Uses Nestlé Chocolate and Confections, ABB Zamech and Hybritech as examples of companies which are capitalizing from taking the TQM track. Concludes that the success of TQM depends on the level of dedication exhibited by senior management.