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Volume 3, Issue 3
1 March 1991
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Total Quality Management
Total Quality Management Cover Image for Volume 3, Issue 3
Research Article| March 01 1991

A quest for quality Available to Purchase

Andrew Lee‐Mortimer;
Andrew Lee‐Mortimer
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Bryan Casbourne
Bryan Casbourne
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1360-0613
Print ISSN: 0954-4127
© MCB UP Limited
1991
Total Quality Management (1991) 3 (3)
https://doi.org/10.1108/09544789110032133

Examines through a series of interview questions how telecommunications company GPT has used TQM to help overcome cultural difficulties from the merger that created the company. Highlights GPT′s own TQM process and quality education package, Quest, and looks at GPT′s long‐term quality aims, with TQM an integral part of the business process.

Keywords:
Mergers and acquisitions, Strategic planning, TQM
This content is only available via PDF.
© MCB UP Limited
1991
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