Registering commitment? Available to Purchase

Addresses the question of whether registration is appropriate for the sales and marketing divisions within companies in the light of Kodak Ltd′s experience of registering the marketing, sales and Customer service department of their Health Sciences Division to Marketing Quality Assurance. Looks at the reasons behind their registration, considers that weekly meetings and newsletters were essential in keeping the process flowing smoothly. Highlights the emphasis placed on Training, especially the audit sessions. Describes how improvements have been measured by benchmarking, using employee and customer Surveys.