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Volume 3, Issue 3
1 March 1991
This article was originally published in
Total Quality Management
Total Quality Management Cover Image for Volume 3, Issue 3
Research Article| March 01 1991

Conditions for success Available to Purchase

J.M. Cullen
J.M. Cullen
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1360-0613
Print ISSN: 0954-4127
© MCB UP Limited
1991
Total Quality Management (1991) 3 (3)
https://doi.org/10.1108/EUM0000000003059

Proposes five prerequisites for a successful long‐term quality programme. Illustrates them through an imaginary coat‐of‐arms motif. Examines leadership, the cost of implementing TQM, the drive towards customer satisfaction, continous improvement and total involvement. Uses Rover Group as a successful example of these ideas.

Keywords:
Leadership, Productivity, Strategic evaluation, TQM
This content is only available via PDF.
© MCB UP Limited
1991
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