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Looks at one company′s attempt to avoid the pitfalls arising in the first two years of TQM introduction, especially when operating a multi‐site, multinational company. Discusses the company and its reasons for introducing TQM. Reflects on the lessons learned and concentrates on specific aspects relating to the milti‐site nature of the work. Concludes that, as the group moves into the third year of application of TQM, it is still premature to claim the installation of a one‐culture, one‐company approach, although TQM has played a significant part in achieving this.

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