Conditional Success

Suggests the use of a pre‐conditioning phase to allow the concept of quality to be accepted and understood by everyone, in an effort to prevent the failure of even more TQM programmes. Considers many of the most serious problems can be laid at the door of management. Looks at the route to quality. Stresses the need for understanding and commitment among managers. Describes the pre‐conditioning steps to ensure that expensive quality initiatives sustain themselves long enough to give a bottom‐line pay‐off to the companies that invest in them. Emphasizes the need for behavioural changes to take place. Contends that without pre‐conditioning of senior management, success in total quality is virtually impossible and may lead to an expensive and demoralising failure.