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Describes Rover′s setting up of a quality strategy and policy based on a process model of the company, representing an integrated set of activities and goals which Rover must achieve in order to reach its vision. Discusses the Rover Group′s quality policy. Contends that failure to achieve any one milestone may have an effect on the achievement of the goal. Asserts it is only when the processes of the daily work are consistent, in harmony, and directed at customer satisfaction that Rover will be able to make its vision a reality. Concludes that Rover has now moved away from a quality system defined in detail from the centre to a delegated system which relies totally on people wanting to do it right.

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