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Journal Articles
Journal:
The TQM Journal
The TQM Magazine (1994) 6 (4): 34–41.
Published: 01 August 1994
...B.C. Ghosh; Mak Tzi Ling The advertising industry in Singapore faces an acutely competitive environment which demands a high level of service from agencies with total quality management (TQM) as the perspective. Mere excellence in creativity with its high focus on product, rather than the market...
