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Keywords: Company image
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2017) 29 (1): 55–81.
Published: 09 January 2017
... or acquaintances. The purpose of this paper is to give empirical evidence of the dimensions of service quality (technical, functional and company image (CI)) and their connections in the sector of thermal tourism. It also aims at investigating the CI, seeking to understand whether some of the technical...
