Keywords: Consumers wants
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Journal Articles
The TQM Journal (2024) 36 (9): 309–327.
Published: 11 July 2024
..., conformance quality, ethics, and sustainability. These dimensions align with consumer wants and positively correlate with firms’ sales. Originality/value This research identifies novel and contemporary dimensions of quality, serving to complement the eight dimensions previously delineated by Garvin (1987...

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